SHRM ONLINE MEDIA KIT

Working with SHRM internal staff, I directed the design and launch of the SHRM Media microsite, creating the initial site map and branding. In coordination with our Multimedia Producer and Sr. Designer, I managed the design and implementation of the landing page video and infographics.

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HR MAGAZINE

 

Drawing from my staff of senior designers I organized a fluid team of 2-3 designers for HR Magazine. Creating a flexible team helped keep ideas fresh and designers engaged. It also helped with scheduling other SHRM projects. My role was in concept development and giving guidance to the Art Director and designers who create the monthly page layouts. Working with our internal research department, we fielded readership studies, collecting concrete usage and satisfaction data to help guide us in the redesign.

The digital edition was launched in 2010. In the following years we migrated 25,000 professional members from print to digital to save over $250K annually in printing and postage costs. Along with this we promoted print subscriptions through direct mail campaigns.

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RESEARCH REPORTS

My department also designed and produced multiple research reports.

I frequently designed advertorials, online infographics, booth graphics, and other jobs that fall out of the main scope of editorial design, commissioning illustrators and photographers as needed.

 

 

ONLINE INFOGRAPHICS