GLOBESMART / APERIAN GLOBAL

This was a campaign I developed for SHRM’s partner, GlobeSmart, an online cultural intelligence resource, which provides access to detailed information on how to conduct business effectively with people from around the world. I wrote and designed print ads, direct mail pieces, posters and digital ads.

Full page ad

Half page ad

Poster

Postcard

Digital ads

SHRM’s HR JOBS

The “Shrmlock Holmes” campaign, case studies solving the mysteries of recruitment, was a team concept that developed into a two-year campaign. I directed and edited the copy writing, developed by the marketing manager on my team. My next step was to find a hound that was well trained, could don an attire, and above all, handsome. After a few days extensive search, the perfect Bloodhound was discovered. I hired Lisa Masson, a photographer skilled at shooting animals (photos, that is), directed an easy half day photo shoot with the well-dressed, well-trained Shrmlock…and with a little Photoshop at the end…created this series of kitchy ads.

The campaign consisted of magazine ads, a magazine belly band, a booth at the Talent Conference and a little Shrmlock “stuffy” give-away, that I designed and had manufactured overseas. I carried the Shrmlock look subtly over to the website, then finally transitioned out of the campaign, keeping a mere hint of the magnifying glass for branding continuity.

Transitioning away from the campaign, I designed the HR Jobs website, keeping a hint of Shrmlock…his magnifying glass.

…and further refined the logo with a new tagline:

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BEST PRESENT COMPANY MASTERCARD® GIFTCARD

This was a campaign I developed for the Best Present Company Mastercard® Giftcard that ran for 2 years. There were over a dozen print ads and a desk calendar included in the campaign. I created concepts, wrote promotional copy, staged and art directed photoshoots. (top photo is stock)

   

CHESAPEAKE BAY MAGAZINE MARINE ADVERTISING

The ads I created for Chesapeake Bay Magazine typically required heavy Photoshop work… swapping out engines, changing backgrounds and shorelines, adding multiple boats, creating visual races. The ads needed to appeal to an audience of predominantly men with an eye and wallet for luxury yachts.

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